Matt Horenkamp helps customers turn the promise of SAP Business AI into practical business impact. As VP, AI Product Management, he partners closely with customers, product management, and engineering teams to accelerate adoption, surface high-value use cases, and shape the next generation of SAP’s AI capabilities. Through executive customer engagements, SAP’s AI Customer Sounding Board, and programs such as Joule End-User Research, Matt brings customer priorities directly into the product innovation cycle while helping organizations navigate the opportunities and challenges of enterprise AI.
Over a 26-year career at SAP, Matt has built a broad leadership track record across presales, strategy, business development, sales, innovation, and customer advisory. He began in North America as a presales Solutions Architect before moving into industry leadership roles serving service providers across logistics, professional services, engineering, and construction. He later scaled best practices globally as VP of Strategy & Operations for the Global Industry Principal Center of Excellence and Emerging Industry Business Units. Matt also led a 60-person presales organization across the Middle East and North Africa from Dubai, returned to North America to lead a customer sales territory, and subsequently advanced innovation and advisory capabilities as VP of the Innovation Factory and VP of Solution Advisory National Practices, where he led more than 100 solution advisors. In mid-2024, he transitioned full-time into AI leadership, building on a career focused on helping customers adopt transformative technology. Before joining SAP, Matt managed a Latin America channel customer territory for Dräger Medical and supported customer campaigns in China and Japan.
Matt holds an MBA from Georgetown University, a Master of Science in Professional Practice in Leading Sales Transformation from Middlesex University, and a Bachelor of Arts in International Business and Spanish from Gettysburg College. He has worked in more than 35 countries and led teams representing over 25 nationalities, bringing a deeply global perspective to customer engagement, go-to-market strategy, and AI-led transformation.
